Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald’s, Word Records, Moody Press, and the country’s most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times.
Christians have a lot to learn from companies like Apple and Starbucks.The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. Tim Sinclair shares his first hand observations about what makes Apple so exciting and Jesus so boring. In a word: marketing. Jesus is a life-changing product with lousy sales-people who are intimidated and embarrassed by the word “evangelism” and who show more enthusiasm for their gadgets than their God.
Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and to begin to see the benefits of relationship-building. Knowledge and information, void of relationship, don’t sell many cars anymore–and they don’t convert many non-Christians either. This book is an encouragement to allow your story, your experiences, and your gifts to reach those around you, rather than follow a generic three-step process for leading a stranger to Christ.