A new year almost certainly means new algorithm changes to your most-used social media platforms, and Facebook is no different this year. Mark Zuckerberg recently announced Facebook’s 2018 goal: “making sure the time we all spend on Facebook is time well spent.” With that comes a major algorithm change that has many business page owners calling it the “Newsfeed Apocalypse.”
So . . . what major algorithm change has everyone up in arms? Here’s what Mark Zuckerberg says in his post announcing the changes:
The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.
With business pages’ posts being restricted even more from reaching followers organically, how should authors respond?
See the new algorithm change as a learning experience.
Rather than becoming negative and focusing on “the good old days” of social media, try to see this as a learning experience and a time of testing. Facebook (and other social media platforms with similar algorithms) is trying to get back to the roots of social media—connecting with people in a way that builds relationships online.
It will take time to test out different strategies of content, timing, advertising, etc., but don’t be discouraged if you don’t see immediate results. Continue to try different mediums, different content, different advertising targets, and different times of day to try to make your Facebook posts the best quality they can be. Just remember: It will take time, but in the long run, practice makes perfect and makes for stronger connections on social media.
Have engagement on the brain.
As elementary as it sounds, what makes you want to interact with business pages’ posts? As a reader of other authors, what compels you to engage with those authors’ posts on Facebook? For a week, keep a notepad on you and write down whenever you engage with a business page’s post. Notice any patterns, any key factors that appear time and time again in these posts? Take those similarities in posts and emulate them in your own.
Ask compelling questions. Provide fill-in-the-blank sentences. Incorporate memes and GIFs. Tag other business pages. Don’t shy away from addressing deeper issues with readers, but don’t be afraid to include some lighthearted, fun posts, too.
Don’t ignore analytics.
You know that insights portion of your business page you visit twice a year? It’s time to get familiar with it. While it’s certainly overwhelming to see all those numbers and all those unfamiliar analytical terms, the insights page is a wealth of information for you. Familiarize yourself with it. Do a little digging into what the analytical terms mean. Incorporate the analytics into your testing.
If you’d like some help in conquering your analytics page, don’t hesitate to reach out to our team, who can provide a 45-minute consultation call to cover the most important analytics you need to keep an eye on and who can help familiarize you with your insights page.
If you take away anything from this blog post, remember this: Don’t be disheartened by the constant algorithm changes, but instead, embrace them and see them as an opportunity to become a better social media user.