Social Media Campaigns

June 12th, 2012

Litfuse has become a key partner for Bethany House. Their social media packages are brilliantly crafted and executed and have led to thousands of new Facebook fans and newsletter leads for our authors. LitFuse truly understands how to make some noise, and we are listening!Debra Larsen, Fiction Marketing Manager in Bethany House

Facebook Parties

A time for readers to connect with an author via his or her Facebook author page. Book chat, group discussion, trivia, prizes. Lasts about 1 hour. Includes text transcript and custom graphics. Can accommodate multiple authors.

Live Author Chats & Live Webcast Events

Author Chats: Author is live via video, and participants can ask questions or make comments via text (computer) or live video. Lasts about 1 hour. Includes video playback, custom graphics, installation, comment moderation. Can accommodate up to three authors with the live video (do not need to be in the same location).

Live Webcast Events: Uses chat moderation and automatic playback. One author or multiple authors (with recorded sessions). Has the ability to switch back and forth between live video footage and pre-recorded sessions. Completely customized integration into authors website AND Facebook. Lasts from 1 hour to all day. Once the event is over, it can continue to loop while chat moderation continues throughout the day. Great way to do an all-day launch of a product/book. Includes video playback, custom graphics, installation, comment moderation. Can accommodate 1 to 100,000 viewers.

Users can access the chat from either the author’s website (for non-Facebook users) or Facebook.

Viral Social Sharing Giveaways

A viral permission-based giveaway app that utilizes both Facebook and Twitter designed to increase the authors FB and Twitter friends and followers substantially (800-6000+).

 Need Social Media Coaching? Learn more about SOCIAL MEDIA 101.