Bloggers, authors, marketers, publicists—rejoice! Facebook has made yet another huge change, but this change is cause for celebration. Those guidelines that confined giveaways on Facebook to apps? Gone—for the most part.
You can read all about the changes here, but we wanted to give you the condensed version of the changes and why they matter to you.
What has changed:
Pages can host contests on their timelines—but not on personal timelines.
Pages can use photos, links, polls, shares, comments, likes, and more to create contests on their timelines.
Contests cannot use tagging as a means of giving away prizes (because it usually involves tagging something you’re not actually pictured in).
Why these changes matter:
Creativity—the new changes allow for more creativity in how you give things away and hold contests.
Viral—your post and your page have more potential to go viral than previously when contests had to be held in apps, which… read more »
One thing we can count on Facebook for: changes. Whether it’s the visual layout (which brings many a status update and threat to leave Facebook because of the changes) or the unseen (such as the news feed algorithm), Facebook, like any other company and brand, is looking to improve itself. The most recent changes were made in the unseen side of Facebook—the side most people don’t know or care to know about. But as an author or a blogger, you should care because this will affect your business page.
Did you know that on the best day, your post will be seen by 20% of the fans you have on Facebook? That puts more pressure on you to be creative, catchy, and engaging with each post you publish.
A fine line exists between marketing you and your book and being narcissistic. Take, for instance, Audra’s birthday marketing experience. We all can agree that not everything you say through your different marketing channels has to be all about you, you, you, and . . . you!
But sometimes it is about you, and you need to be smart about how you’re marketing you and your product.
Passive marketing can happen a few ways. It can be anything from a Facebook post, a tweet, or an Instagram picture to an email or a newsletter. Even postcards, bookmarks, or magazine ads are considered passive marketing. Why? Because you’re expecting the recipient of these marketing techniques to take action. You’re leaving the results up to the consumer.
You may be wondering, “is it really worth my time to maintain my Facebook fan page?”
The answer is a definite YES!
Even though you may be in middle of the writing process for an upcoming release, the time between your book releases is an important time to build your relationship with readers and find new potential readers. The more you connect with your audience, the more eager they will be to share your books with their friends. And we all know that word of mouth is the best way to market your books.
Readers are faithful! The more connected they feel that they are with you, the more fans you are sure to gain and more books you will sell.
First, let your readers get a peek of your daily life. Let them know about your favorite things, the great things that happened that day, and every once in a while, share… read more »
Facebook, Twitter, LinkedIn, Pinterest, and blogs. All are great places you should take advantage of when promoting your book. However, each has its own purpose and should be used in a way to maximize its benefits.
There’s a right way and a wrong way to use each. The most popular of these tools is Facebook. Sometimes the best way to explain what you should do is to give examples of what you should not do. So, I’ll share a few tips for what not to do in promoting your book on Facebook. All of these are real examples, unfortunately, I have seen done (the names have been changed to protect the offenders).
#1: Do not use someone else’s birthday as a way to promote your product.
Even though 150 people have wished a friend happy birthday on his or her wall, you do not have to distinguish yourself by saying something such as: