Techie Tips | Facebook’s New Promotional Guidelines

September 6th, 2013


Bloggers, authors, marketers, publicists—rejoice! Facebook has made yet another huge change, but this change is cause for celebration. Those guidelines that confined giveaways on Facebook to apps? Gone—for the most part.

You can read all about the changes here, but we wanted to give you the condensed version of the changes and why they matter to you.

What has changed:

  • Pages can host contests on their timelines—but not on personal timelines.
  • Pages can use photos, links, polls, shares, comments, likes, and more to create contests on their timelines.
  • Contests cannot use tagging as a means of giving away prizes (because it usually involves tagging something you’re not actually pictured in).

Why these changes matter:

Techie Tips | Facebook’s News Feed Algorithm Changes

August 16th, 2013

One thing we can count on Facebook for: changes. Whether it’s the visual layout (which brings many a status update and threat to leave Facebook because of the changes) or the unseen (such as the news feed algorithm), Facebook, like any other company and brand, is looking to improve itself. The most recent changes were made in the unseen side of Facebook—the side most people don’t know or care to know about. But as an author or a blogger, you should care because this will affect your business page.

Did you know that on the best day, your post will be seen by 20% of the fans you have on Facebook? That puts more pressure on you to be creative, catchy, and engaging with each post you publish.

So, what can you do to make sure… read more »

Do You REALLY Need Social Media as an Author? | Guest Post by Tricia Goyer

December 20th, 2012

One of the biggest mistakes you can make as an author is discounting the power of social media. While there is certainly a fine line between marketing yourself and your books and simply being involved and present in social media, it is possible to have that balance. But before you even try that balancing act, get out there in the virtual world and get involved! Who better to ask to guest-post on this than Tricia Goyer, who has 6,100 Facebook fans, almost 60,000 Twitter followers, 7,400 Pinterest followers, and 490 Instagram followers?

______________________________

Yes, Virginia, you do need a social media presence if you want to write books . . .

I have a half dozen emails/Facebook messages with the same question. It comes in various forms.

I want to write, but I’m not interested in social media. Do I really have to worry… read more »

Passive versus Active Marketing

November 27th, 2012

A fine line exists between marketing you and your book and being narcissistic. Take, for instance, Audra’s birthday marketing experience. We all can agree that not everything you say through your different marketing channels has to be all about you, you, you, and . . . you!

But sometimes it is about you, and you need to be smart about how you’re marketing you and your product.

Marketing can take two forms: passive and active. Both are valuable but can be tricky to master. 

Passive marketing can happen a few ways. It can be anything from a Facebook post, a tweet, or an Instagram picture to an email or a newsletter. Even postcards, bookmarks, or magazine ads are considered passive marketing. Why? Because you’re expecting the recipient of these marketing techniques to take action. You’re leaving the results up to the consumer.

Active marketingread more »

Making the Most of Your Facebook Fan Page

September 27th, 2012

 You may be wondering, “is it really worth my time to maintain my Facebook fan page?”

The answer is a definite YES!

Even though you may be in middle of the writing process for an upcoming release, the time between your book releases is an important time to build your relationship with readers and find new potential readers. The more you connect with your audience, the more eager they will be to share your books with their friends. And we all know that word of mouth is the best way to market your books.

Readers are faithful! The more connected they feel that they are with you, the more fans you are sure to gain and more books you will sell.

First, let your readers get a peek of your daily life. Let them know about your favorite things, the great things that happened that day, and every once in a while, share… read more »

How NOT to Promote Yourself on Facebook

September 20th, 2012

Facebook, Twitter, LinkedIn, Pinterest, and blogs. All are great places you should take advantage of when promoting your book. However, each has its own purpose and should be used in a way to maximize its benefits.

There’s a right way and a wrong way to use each. The most popular of these tools is Facebook. Sometimes the best way to explain what you should do is to give examples of what you should not do. So, I’ll share a few tips for what not to do in promoting your book on Facebook.  All of these are real examples, unfortunately, I have seen done (the names have been changed to protect the offenders).

#1: Do not use someone else’s birthday as a way to promote your product.

Even though 150 people have wished a friend happy birthday on his or her wall, you do not have to distinguish yourself by saying something such as:

“Happy… read more »