Preparing for a Radio Interview

February 19th, 2013

If you are a new author and have never done a radio interview before (or even a veteran author who feels unprepared), today I’d like to pass along a few tips for preparing for an interview.

  • Before your interview, always look at the website given on your confirmation. Sometimes you can listen to interviews the host has done to get a feel for the host’s style and the format of the show. Even if you can’t listen to an interview, you can at least find out more about the station format and a little bit about the host.

Upping Your Blog’s Page Views

February 14th, 2013

I have a small corner of the web where I like to rant and rave and pound out my thoughts, and while it is far from the most “popular” blog on the web, I have picked up a few tips along the way about making the number of page views on your blog rise.

Here are just a few tips for helping you get your page views up:

Comment on other blogs. Give some to get some. If you comment on five to ten different blog posts every day, you’ll start getting click-overs (a little word I made up that means people will use your comment to “click-over” to your blog from your comment). Make sure your comments are actually well-thought-out and engaging—not simply, “Keep up the good work. I love your writing.” (Because really? That just comes across as spammy and disingenuous.)

Guest post on… read more »

You Just Have to Make the Time for PR

January 15th, 2013

No one ever said writing a book was easy. And certainly no one every claimed it was a quick process or was anything less than a full-time job.

Oh, how wonderful it would be if the work required to write a best-seller was finished when the final draft of the manuscript was turned in! Any experienced author will tell you that’s when the work really starts piling up.

It takes a team effort to make any book release successful: editors, cover artists, typesetters, printers, the sales team, the marketing team, your PR team. However, once the book is printed and on store shelves, no matter how gifted your marketing and publicity teams are, how many connections they have, or how hard they work, they CANNOT succeed without you. That means they need your talents and your time.

Time is a precious commodity no one can create more of. Here… read more »

Passive versus Active Marketing

November 27th, 2012

A fine line exists between marketing you and your book and being narcissistic. Take, for instance, Audra’s birthday marketing experience. We all can agree that not everything you say through your different marketing channels has to be all about you, you, you, and . . . you!

But sometimes it is about you, and you need to be smart about how you’re marketing you and your product.

Marketing can take two forms: passive and active. Both are valuable but can be tricky to master. 

Passive marketing can happen a few ways. It can be anything from a Facebook post, a tweet, or an Instagram picture to an email or a newsletter. Even postcards, bookmarks, or magazine ads are considered passive marketing. Why? Because you’re expecting the recipient of these marketing techniques to take action. You’re leaving the results up to the consumer.

Active marketingread more »

What is a Virtual Book Tour Anyway?

October 5th, 2012

And do I need one?

Authors once toured the country, promoting their book. Think of it as the regular book tour. However, instead of you traveling the globe to promote your book (while fun, it can get quite expensive), with a virtual blog tour, your book does the traveling for you. During a set period of time, a group of bloggers will feature you and your book on their blog—giving a review as well as posting other information about the blog tour (such as fun parties and or giveaways), contests, book trailers, author interviews or other features.

A virtual book tour has many benefits, the first being cost effectiveness. While traditional book tours were fun, it got quite expensive and took lots of valuable time. As mentioned before, traveling the globe can get rather expensive – food, lodging, and airfare all add up quickly, and that’s not to mention the time and money required… read more »

Making the Most of Your Facebook Fan Page

September 27th, 2012

 You may be wondering, “is it really worth my time to maintain my Facebook fan page?”

The answer is a definite YES!

Even though you may be in middle of the writing process for an upcoming release, the time between your book releases is an important time to build your relationship with readers and find new potential readers. The more you connect with your audience, the more eager they will be to share your books with their friends. And we all know that word of mouth is the best way to market your books.

Readers are faithful! The more connected they feel that they are with you, the more fans you are sure to gain and more books you will sell.

First, let your readers get a peek of your daily life. Let them know about your favorite things, the great things that happened that day, and every once in a while, share… read more »

PINhead Authors

May 15th, 2012

Hi. This is Christen from Litfuse Publicity Group. By day, I’m the Nester—keeping the Litfuse Nest in order. By night, I’m like you, an aspiring author. One of my favorite things about starting a new WIP is finding pictures of my characters and settings. I spend hours pouring over magazines trying to find the perfect look for the characters in my head. Currently, I have a file cabinet full of characters sitting in my garage—taking up space.

Enter Pinterest.

It is my new filing cabinet, per say, for characters (and settings and costuming and etcetera etcetera etcetera).

What is Pinterest? I am so glad you asked! Get ready for mind-blowing awesomeness. . . .

According to the Pinterest website. it is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their… read more »

Writer’s Mission Statement

April 15th, 2012

Last week I talked about Finding Your Why. How did you do with the evaluation questions? This week we’ll be using those answers to craft your mission statement.

The definition of a mission statement (as defined by Wikipedia) is: A statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides “the framework or context within which the company’s strategies are formulated.”

This is what every author should start with before they decide on writing projects, accept assignments, or begin marketing themselves and their work.

One of our clients recently attended a blogging conference and used the below steps to create her own mission statement. This client, Tricia Goyer, has been writing for more ten years, with almost forty titles under her belt,… read more »