I’m the type of social media nerd who is willing to try pretty much any new feature announced on the latest app updates, so when Instagram introduced its business profile a couple of years ago, I jumped at the opportunity to give it a try. My own Instagram I use for my blog was immediately switched to a business profile until last summer when users were freaking out over what they deemed was a connection between having a business profile and seeing a drop in engagement.
Looking back, though, I did not see any increase in engagement when I switched back to a personal profile, contrary to popular opinion. Listening to this podcast then convinced me no numbers truly exist to substantiate the claims that business Instagram profiles ruin engagement and numbers, so I switched back to a business profile.
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