Instagram: Business Profiles vs. Personal Profiles

January 23rd, 2018

I’m the type of social media nerd who is willing to try pretty much any new feature announced on the latest app updates, so when Instagram introduced its business profile a couple of years ago, I jumped at the opportunity to give it a try. My own Instagram I use for my blog was immediately switched to a business profile until last summer when users were freaking out over what they deemed was a connection between having a business profile and seeing a drop in engagement.

Looking back, though, I did not see any increase in engagement when I switched back to a personal profile, contrary to popular opinion. Listening to this podcast then convinced me no numbers truly exist to substantiate the claims that business Instagram profiles ruin engagement and numbers, so I switched back to a business profile.

As an author,… read more »

What Facebook’s New Algorithm Change Means for You as an Author

January 17th, 2018

A new year almost certainly means new algorithm changes to your most-used social media platforms, and Facebook is no different this year. Mark Zuckerberg recently announced Facebook’s 2018 goal: “making sure the time we all spend on Facebook is time well spent.” With that comes a major algorithm change that has many business page owners calling it the “Newsfeed Apocalypse.”

So . . . what major algorithm change has everyone up in arms? Here’s what Mark Zuckerberg says in his post announcing the changes:

The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.

With business pages’ posts being… read more »

Keeping Up with the Litfuse Chicks

February 26th, 2016

As winter melts to spring, we eagerly look forward to the promises of a new season (including tons of new book releases!). Another season means it’s time to see what the Litfuse nest has been doing in and out of the office.

Two releases we toured this winter and couldn’t. put. down. To stay updated on our latest reads and glimpses of our workday, follow Litfuse on Instagram.

Amy travelled to warmer weather for a quick trip and as always, made out stomachs growl with her yummy creations.

Audra‘s bookshelf has been steadily growing (not complaining) and she kept busy with creative projects.

Brianna took advantage of California’s beautiful sites and spent time appreciating the great outdoors. 

Caitlin received this perfect card quoting Jane Austen for Valentine’s Day and motivated herself through the workday with coffee and a delectable pastry.

Christen’s working away at her writing with Stephane King’s On Writing nearby and… read more »

Instagram 101 for Authors and Bloggers

November 21st, 2014

If there’s one facet of technology I could spend way too much time exploring, it’s not perusing Facebook feeds, live-tweeting during a TV show, or endlessly scrolling through Pinterest. Instagram is my one true social media love (you can follow Litfuse on Instagram here), and if you’re like me, you probably upgraded from that old-school flip phone to a smart phone for the sole purpose of being able to take part in what was back then an up-and-coming social media platform.

Looking back at some of my earliest photos on my account makes me cringe ever so slightly. The photos are either grainy, boring, or have too many filters and special effects. Since then I’ve really tried to hone my “iPhonography,” and as a fellow blogger and writer, I wanted to share my tips and tricks for creating quality photos, building followers, and getting extra likes on your… read more »

Why Authors Need Launch Teams

February 5th, 2013

An author can only do so much to promote his or her book. I know it’s hard to believe, but authors are just like us—they only have twenty-four hours in a day. So when a book is about to launch, between marketing meetings, possible book signings, doing the all-important publicity for the book, (more than likely) writing the next book, and doing other odd projects here and there, twenty-four hours seem a bit too short to complete everything and more to make a book a success.

The solution? A launch team.

A launch team is a select group of people who are passionate about the topic of the book, are fans of the author, or have some connection to the subject matter who volunteer to spread the word about the book through a variety of media and avenues. Word of mouth is key to a book’s success, but more… read more »

How to make the Most of Vine

January 29th, 2013

If you haven’t yet heard the buzz surrounding Twitter’s latest venture, be prepared. You will hear of it. You will download it. And you will become addicted.

Welcome to Vine, Twitter’s video-sharing app for iOS. Think of it as Instagram, only with video. The app allows you to record short clips and put them together into a video collage of sorts. It’s simple and easy to use, and the interweb has been going crazy over the app.

So . . . why should you download this app if you’re a writer, author, or blogger?

Being a writer has a sense of mystery that comes along with it. Most of the time, we have a romanticized idea of what being a writer is like. Sitting in a posh office. Drinking cup after cup of coffee. Pondering the next words of brilliance and then completing the last sentence on a typewriterread more »

Friday Favorite | Goodreads

January 4th, 2013

Welcome back to the working world, everyone! Today’s Friday Favorite is a little different because it’s not just a Litfuse Friday Favorite, but it’s also a universal literary nerd Friday Favorite. And we need your help and input!

That’s right. We’re talking Goodreads. (You can friend us HERE.)

I personally don’t yet have an account, but that’s going to happen. Probably tonight. I’m already addicted while using our company account.

Beyond being simply addicting, Goodreads is changing the face of the book industry. Don’t believe us? Check out this article about an author who went from obscurity to a huge success—almost all because of Goodreads and its users.

So, here’s my question to you (and when I say I’d love to hear your answers and input, I really mean it): How do YOU make the most out of Goodreads? If you’re an author,… read more »

Do You REALLY Need Social Media as an Author? | Guest Post by Tricia Goyer

December 20th, 2012

One of the biggest mistakes you can make as an author is discounting the power of social media. While there is certainly a fine line between marketing yourself and your books and simply being involved and present in social media, it is possible to have that balance. But before you even try that balancing act, get out there in the virtual world and get involved! Who better to ask to guest-post on this than Tricia Goyer, who has 6,100 Facebook fans, almost 60,000 Twitter followers, 7,400 Pinterest followers, and 490 Instagram followers?


Yes, Virginia, you do need a social media presence if you want to write books . . .

I have a half dozen emails/Facebook messages with the same question. It comes in various forms.

I want to write, but I’m not interested in social media. Do I really have to worry… read more »